Blogging 101

1. Business Cards: You do have business cards, right? And your web address is prominently displayed thereon, correct?
2. Letterhead and Envelopes. Put your web address right under your postal address, both on your letterhead and in the return address area of your envelopes or labels.
3. Brochures, Flyers and Postcards: Anything you send out to clients or post on bulletin boards should have your web address clearly visible.
4. Newsletters: Do you send a printed newsletter to your client base? If so, this is a prime opportunity to drive traffic to your site. Include a statement such as, “You’ll find much more information about this topic at our web site.” Or, “Read the complete interview online at: www.”
5. Outgoing voicemail message: One great way to get people to your website is to let them know about it when they get your voicemail. “Hello this is A-Z Plumbing. Please leave a message after the beep, and remember, answers to many commonly asked questions about our services can be found on our website at www.AtoZplumbing.com”
6. Retail shop signage: If you have a “bricks & mortar” shop in addition to your online presence, by all means, promote your website at your shop. You never know when someone’s cousin in Tuscaloosa will need the unique little eyeglass neck hangers that only your shop carries. You might have business cards or better yet, postcards available at the checkout counter promoting your website. You can also put your web address on your “shingle” if you’re a service professional.
7. Signage at trade shows and conferences: If you sell products, services, or offer educational materials at trade shows and conferences, this is a prime time for web promotion.
8. Handouts at workshops, seminars and talks: Do you teach, speak, lead groups or have other opportunities to get in front of a group of people? If so, you have a prime opportunity for plugging your website. Make sure you have something to hand out and make sure that your web address is listed on the handout.
9. Fax cover sheets: Even if you’re sending a fax that is unrelated to your business, you never know when someone on the other end might be intrigued by your domain name and click on over to your site when they sit back down at their desk.
10. Print Ads: If you advertise your business in newspapers, magazines, the yellow pages or other print mediums, make sure that you include your web address.
11. Promotional Products: Magnets to go on your clients’ fridges, pens for the check out counter, t-shirts, hats, Frisbees: All of these can be fun promotional products. And all of them should have your web address clearly visible. Vehicle Signage: If you own a business vehicle with signage make sure that your web address is listed right there next to your phone number.

Technorati Tags: blog traffic, promoting blog, offline traffic sources

This entry was posted on Thursday, January 10th, 2008 at 4:51 am and is filed under Blog Traffic. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.